Marketing SEO/SEM Specialist
Honeywell
3 George Constantinescu,, Upground building, 5th floor (entrance A) District 2, Bucharest, BUCURESTI, 020339, Romania
1 zi în urmă

Join a team recognized for leadership, innovation and diversity

The future is what we make it.

When you join Honeywell, you become a member of our distributed team of problem solvers, innovators, optimists and doers who make the things that make the future.

That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe and even making it possible to breathe on Mars.

Working at Honeywell isn’t just about developing cool things. That’s why all our employees enjoy access to dynamic career opportunities across different fields and industries.

Are you ready to help us make the future?

We are looking for an experienced Marketing SEO / SEM Specialist to join our team! You will be part of the Digital Marketing team that is developing comprehensive digital-first marketing solutions to support the growth of global businesses.

This role works closely with digital marketing professionals throughout Honeywell to align analytics based metrics to all our digital assets and marketing campaigns.

This candidate will support the standardization of key critical metrics across Honeywell.

Marketing SEO / SEM Specialist responsibilities

  • Determine SEO / SEM program requirements, provide recommendations and strategy and subsequent implementation approach across multiple search engines and digital mediums driving engagement to Honeywell’s digital assets with measurable return on investment
  • Support the globalization of the SEO / SEM strategies with regional partners for Honeywell websites
  • Collaborate with vendors for paid campaigns and other digital marketing elements implementation
  • Support and ensure the accurate tracking of web pages and marketing campaigns (track conversion elements, track the efficiency of various campaign sources and the user behavior)
  • Provide event tracking solutions that allow monitoring detailed user behavior on digital properties
  • Lead / enhance efficiency for the Honeywell’s websites onsite search tools
  • Analyse and interpret digital data to develop insight and recommendations for internal and external partners
  • Analyse campaigns performance
  • Generate dashboards and reports that shows the performance of web properties and digital marketing campaigns
  • Assist in process improvement for department initiatives and operating procedures
  • Ensure projects and digital elements are implemented on time and with high quality
  • Manage process, agency relationships, and meet business partner expectations
  • Support the globalization of the SEO / SEM strategies with regional partners for Honeywell websites
  • Qualifications

  • Bachelor’s degree (or equivalent experience)
  • Business fluent in written and spoken English, other European languages represent a plus
  • Comprehensive background in SEO / SEM strategies and tactical execution across multiple search tools inclusive of Google, regional search engines and online catalogs
  • Extensive analytical skills and a proven ability to perform sophisticated digital marketing analyses
  • Experience with web properties tracking
  • Experience in A / B testing
  • Experience with working in Content Management System and onsite search tools
  • We offer

  • A culture that fosters inclusion, diversity and innovation
  • Market specific training and ongoing personal development
  • Career growth opportunities
  • Experienced leaders to support your professional development
  • Dynamic and international work environment
  • If this is your dream role, then we'd love to hear from you.

    We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

    We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

    Please contact us to request accommodation.

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