Digital Commerce & Marketing Manager- Non Brand - Bucharest, Romania
Estée Lauder - Brand
Bucharest, Bucuresti, Romania
‎în urmă cu 13 ore

With accelerating company growth, we’re now looking for a bright, flexible, humble mind, changing hats, a natural player eager to develop his / her skills, who loves people, understands processes and wants to join a great digital team.

is the only company focused solely on prestige skin care, makeup, fragrance and hair care. Our employees are committed to bringing the very best to consumers we touch in approximately 150 countries and territories helping millions of people express their individual beauty with innovative products and experiences.

Prestige beauty is an exciting, competitive and dynamic industry, and we are at the forefront leading the way with a portfolio of 25+ exceptional brands.

Key Roles and Responsibilities :

In this role you will nurture the ambitions to grow and increase digital area by elevating brands awareness, consumer acquisition, retention and loyalty.

  • Highly experienced in digital commerce and marketing
  • Strong analytical skills and financial background in terms of P&L management
  • Strong understanding of the consumer and the retail landscape
  • Experience in global business
  • Strong leadership skills
  • Strong relationship management / interpersonal skills
  • Strategic mindset with a long-term vision plus strong hands-on operational temperament
  • Ready for your next adventure?

    What You Will Do

    ONLINE / E-COMMERCE ACTIVITIES

  • Define the online go-to-market strategy for the country, in close relationship with affiliate leadership team and brands, covering all online channels (brand.
  • com, retailer.com, pure players and other platforms) as well as omnichannel opportunities

  • Responsible for the full online P&L of brand.com, retailer.com and pureplayer.com
  • Responsible for the full online budget of the country
  • PAID MEDIA AND SOCIAL / DIGITAL ACTIVITIES

  • Actively participates in the Brands’ overall paid media strategy development, annual planning and monthly review process, as well as in the definition of their optimal paid media mix
  • Support all brands in the definition and deployment of their social media strategy (paid, owned and earned)
  • Lead the media agency relationship for the country
  • Drive collaboration between brand team and digital commerce & marketing team to ensure alignment, sharing and leveraging of best practices
  • LOYALTY, CRM & DATA ANALYTICS

  • Ensure best in class loyalty schemes for the country
  • Ensure deployment and adoption of CRM and data analytics tools and methodologies
  • Ensure the right KPIs are known, understood and used to measure success and drive best-in-class analysis
  • Qualifications - External

    You will be successful in this position if you are / have :

  • An open, flexible mind, motivated to deliver results, adaptable and eager to learn and to understand, patient to build and grow the business, to develop skills, knowledge, and behaviors in himself / herself and to help each employee to lead from every chair
  • 7+ experience in E-commerce and online marketing field (beauty industry and / or in retailer desired)
  • Bachelor’s degree in Business Administration : Economics, Marketing Degree
  • Digital Experience inclusive of affiliate marketing, display and organic and paid search, e-commerce will be a plus.
  • Exceptional interpersonal skills : can lead cross-functional teams at all levels of the company
  • Strong verbal, written and formal presentation skills including ability to communicate complex ideas in a simple way in Romanian and English
  • Excellent judgement and ability to act decisively in situations requiring quick but thorough analysis and decision-making, while understanding when and how to appropriately escalate issues
  • Qualifications

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