Web Analytics Specialist
Netcentric
Bucharest, Bucharest, Romania
5 zile în urmă

Job Description

We are looking for a passionate web analytics specialist who is ready to prove his experience in our innovative digital marketing projects.

Your role will include :

Reporting on key metrics, analyzing, interpreting trends and providing actionable insights based on analytical data

Developing / Implementing custom marketing dashboard concepts for various clients and business partners based on reporting needs for increasing ROI respectively.

Analyzing business requirements provided by customers in order to determine how to best implement using established processes and best practices

  • Using available data sources to administer drill-down methodologies and to identify and troubleshoot campaign performance issues.
  • Present recommendations based on traffic trends for improving site conversion.
  • Identifying objectives and advising on suitable measurement strategies.
  • Omni channel campaign performance and advising on KPIs.

    Extracting corresponding data to meet customer’s needs

    Defining target audience and performing basic and advanced audience segmentation based on filters and selection criteria

    What do we require?

    A degree in Economics, Marketing, Business or similar

    2+ years of project experience with an enterprise analytics platform (ideally Adobe Marketing Cloud tools - Analytics, Target, Audience Manager - or others, e.

    g. Google Analytics, Optimizely etc.)

    Know-how of Online Marketing tactics such as personalisation, segmentation, analytics

    Bridging the (communication) gap between Business and IT

    Able to translate business requirements into technical solutions

    Excellent analytical skills which make it easy for you to problem solve and draw insights from data

    A good affinity for working with numbers and multiple data sources (Excel, Tableau)

    Experience in international projects and working with remote teams.

    Excellent communication and interpersonal skills

    Excellent English language skills (verbal and written)

    What makes us smile when looking at your profile :

    Knowledge of HTML / CSS (JavaScript is a plus)

    Familiar with Marketing Technology services like Tag Management Systems

  • Task management, bug tracking, and wiki-based documentation tools like JIRA
  • Additional language skills, including German or Spanish, would be an asset
  • Eligibility to work within the EU and / or Switzerland
  • Additional Information

    What do we offer YOU?

  • Centrally located office in Timpuri Noi with great fit out and standing desks
  • Flexible working hours and possibility of home office, respecting project needs
  • Apple work equipment
  • Customer base : large multinational companies
  • International and dynamic team
  • Private medical subscription
  • Off-site company events, including our annual company summit
  • Training, certification and conference attendance based on personal development goals
  • Micro Bonus system (bonus.ly)
  • Vacation : 22 days + December 24th and 31st + 1 additional day per calendar year in the company (maximum 30 days / year)
  • Sick days : 3 per year (days you are sick, at home, but do not need to bring a doctors note)
  • Referral bonus
  • Everyone has a voice, we are a Holacracy organization
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