Drive strategy and execution of lifecycle marketing to build loyalty and increase lifetime value of Toluna’s Influencers via community management and engagement
Develop and execute an overall CRM strategy and communications plan leveraging appropriate marketing channels
Drive buy vs. build decisions including evaluating, onboarding and integrating with new vendors and technology that move the business forward, simplify and speed up processes, and increase effectiveness of tactics / programs
Collaborate with all relevant teams to design, implement and evaluate personalized lifecycle strategies
Ensure that all campaigns have clearly defined success metrics which are reached and analysed
Plan and execute digital marketing media campaigns to onboard new members ensuring a healthy ROI
Key Objectives :
Develop brand affinity to increase member productivity and lifespan and to increase organic traffic
Lead, execute and develop marketing strategy for all lifecycle initiatives in your designated countries
Manage media campaigns for brand awareness and member acquisition using all digital marketing channels
Manage our community website and increase user engagement and lifetime value by moderating content and organizing campaigns to stimulate community involvement against measurable metrics.
Education and Experience :
Fluent in English
Native level in writing and communicating in German / Spanish
Bachelor’s Degree in marketing, business, or related field
1-3 years of marketing experience
Strong analytical and problem-solving skills with data driven approach
Positive attitude and ability to operate in a very fast paced environment with ambiguity
Proficient IT skills including but not limited MS Office, CRM Software
Our Values :
Integrity and respect . We treat our colleagues, clients and partners how we want to be treated.
Success in unity . We deliver results by working as a team with common goals.
Smart decisions in action . We implement plans without delay and stay nimble to change on demand.
Make it simple . We simplify complexity, making the complex easy to understand.
Be bold . We welcome big and small ideas that challenge and inspire us to change.
Delight customers . We work tirelessly to exceed expectations, turning satisfaction into delight.
Reward great work . We believe performance is the reason for advancement. Do good work and good things come.
What we offer :
At Toluna you will find an exciting and multicultural place to work. We employ the best and the brightest in our industry and we are always looking for rising stars to join our team.
We are proud of our staff members and we offer competitive salaries, a wide range of benefits and the chance to progress your career within a truly global organization.
Professional & personal growth : Training opportunities and career development plan.
Financial package : Competitive salary, performance bonus.
Health : Private medical insurance.
Office comfort & fun : Central building location, relaxing room (X-box, Ping Pong table).
Work-life balance : Working from home policy.
Join our global team. We welcome big thinking and reward great work.