We are looking for a talented and creative professional to join our Marketing team as a Digital Marketing Specialist, for one of our B2B businesses.
You will be responsible for running B2B marketing campaigns targeting lead generation and implement lead nurturing tactics.
This position plays a critical role in expanding our digital presence, engaging key audiences while building distribution channels for our content.
Also, you will own the SEO efforts, being responsible for the production, implementation and development of our SEO programs.
You will report directly to the Director of Global Marketing.
Must Have :
Exceptional English skills, able to create various types of content targeting the US market
At least 3 years digital marketing experience and / or 3 years hands-on SEO experience
Working knowledge on top SEO industry tools like SEMrush, Ahrefs and Google Search Console.
Strong writing skills with experience creating highly engaging website, blog, email and social media content
Experience with link-building for SEO
A self-starter with the willingness, and desire, to "roll up your sleeves" and get the job done
Passion for creating amazing and valuable content.
Nice to Have :
Experience with WordPress
Graphic design experience with Adobe Photoshop or CanvaPrevious experience in creating content for B2B companies
As part of the marketing team, own the content governance and research, create, and publish insightful & informative content with catchy headlines to be used on blog posts, press releases, social media, advertising, email, landing pages
Develop and execute B2B marketing campaigns in order to generate leads;
Generate high quality content that breaks through the noise for social media, websites, newsletters, press releases, and any other distribution channels
Research and evaluate competitor’s marketing and digital content
Contribute to the creation of videos, blog posts, graphics, web content and email
Perform in-depth keyword research using SEMRush and recommend content strategy and direction based on research results
Build the internal links to target content
Advise content writers on SEO writing best practices and provide feedback on their articles.
Oversee and implement all aspects of technical SEO for the website.
Support internal resources to execute SEO backlinking outreach and develop and identify new opportunities
Elaborate marketing materials (like presentations, whitepapers, client references, etc)
You just happen to be fluent in digital marketing best practices including SEO, SEM, email marketing and social media.
We are targeting the US market, so you need to have demonstrated written & spoken English proficiency.