CVM Analyst
Vodafone
Bucharest, RO
2 zile în urmă

Description

The Customer Value Lead helps implement the base growth and retention strategy for their area, ensuring all communications are relevant and build a broad and deep relationship with our customers.

Increasing customer lifetime value as a result of correctly targeted and managed communications and reducing churn through increased customer satisfaction.

Job Responsibility

  • Develops campaigns, in line with the base growth and retention strategy, demonstrating a clear lifecycle management approach, including campaign execution touchpoints and triggers with a clear consideration for how they impact customers perceptions;
  • Manages the scheduling and rules that determine message deployment and takes direct ownership for message performance;
  • Understands the economics of the product / service / channel and uses this to resolve problems and identify solutions to gain commercial improvements;
  • Briefs external creative agencies and manages the campaign production process;
  • Identifies areas of opportunity related to customer experience and operational efficiency and recommends actions to drive performance and improvement;
  • Ensures all marketing activity reflects our brand strategy and tone of voice and that all communications are legally compliant and drive a positive response (careful management of call to action and message impact is essential);
  • Uses learnings to make clear recommendations and deliver appropriate change;
  • Champions best practice throughout the team with focus on customer and brand experience;
  • May provide informal guidance to junior team members and coordinate the work of others.
  • Skills

    Modern Marketing LeadershipData Analytics and InsightsCVM Campaign Development and ManagementAlways on Marketing

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