Digital Marketing Specialist
Eaton
Bucuresti, Romania
2 zile în urmă

Eaton’s Electrical has an opening for a : Digital Marketing Specialist The person can be based in any of the following countries : Italy, Hungary, Romania, Serbia, Croatia.

Do you want to work for a global player, where we care about ethics, inclusion and diversity and our people? Join Eaton and help us provide energy-efficient solutions that have a real impact on the environment.

  • We make what matters work. Eaton’s Electrical Sector is a global leader with expertise in power distribution and circuit protection;
  • backup power protection; control and automation; lighting and security; structural solutions and wiring devices; solutions for harsh and hazardous environments;
  • and engineering services. This is a strategic role within the Italian marketing communications team committed to support Eaton Electrical Sector’s growth plans in the country, through : lead generation activities, effective lead management process, branding and promotional activities, optimization of marketing automation tools, monitoring and measurement activities.

    You will be responsible to define a digital strategy, convert it into an effective digital marketing plan in line with the company’s targets as for : increased brand awareness, development of a profiled database, member acquisition and engagement for Eaton across all stages of the buyer and customer lifecycle.

    You will be in charge of developing and executing integrated corporate and digital marketing campaigns, orchestrating in the most suitable way all the available communication and digital marketing channels.

    He / she will be also responsible for monitoring, analysing and sharing the campaign results, to pursue constant learning and improvement.

    This role is also accountable for efficient and effective publishing across all digital properties in Italy, including Eaton websites and social media channels.

    Your key deliverables : Work with central marketing automation team, media buying and PR agencies, central segment marcomm managers and segment / channel marketing team in Italy to develop a structured digital marketing plan that drives measurable pipelines and is in line with Company’s targets Maximize Media Buying ROI through effective : SEO, SEM, CRO, A / B testing, analysis and reporting, etc.

  • Ensure all digital marketing activities are tracked, reported and presented back to the business to facilitate continual learning and improvement Focus on lead generation and ensure the link to CRM for an effective management of the generated leads by the sales teams Work with the central marketing automation team to develop and profile the local prospect database and plan cadenced interactions to deepen our relationship with current database members Constantly develop best practices and test new initiatives based on internal metrics and his / her own ideas, to promote Brand’s digital awareness and customer engagement Ensure creative marketing materials undergo regular review, adhere to brand guidelines and are continually updated, to maximize buyer journeys, strong UX and visitor engagement Ensure Italy Sales Organization is effectively leveraging all content available across his digital estate, by promoting new and existing contents and assets Promote the digital marketing culture inside the Company and keep up with the latest digital trends Qualifications Requirements : Fluent in Italian and English Bachelor’s degree and preferable specialization in digital marketing A good understanding of digital marketing logics, techniques, tools and platforms (3-5 years) Consolidated knowledge of digital marketing main topics : brand management, web content, SEO, SEM, CRO, Web Analytics, social media management, e-mail marketing Experience with Pay per Click platforms and SEM strategies for customer acquisition (in particular Google Ads and Facebook Ads) Web publishing and content management skills (preferably Adobe Experience Manager) Experience with email / marketing automation platforms, preferably Oracle Eloqua E-mail marketing and implementation of A / B testing to increase effectiveness Social media publishing, monitoring and analytics Experience working with cross-functional teams in a dynamic environment Initiative and organizational skills Experience of working in B2B marketing would be an advantage HTML, CSS basis knowledge would be beneficial;
  • Google AdWords certification would be an advantage Consolidated knowledge of Microsoft Office Suite Continuously curious about customer behaviours Enthusiastic and self-driven Metrics and data driven Eager to learn and experiment, not afraid to fail Analytical and numeracy skills, including a knowledge of reporting Must be able to make sound independent decisions Results driven and creative approach to problem solving Team player working in a collaborative environment Excellent organizational, written and oral communication skills Then we want to hear about you! What Eaton offers : Challenging projects in dynamic collaborative team Great promotional opportunities We encourage internal promotion, whenever possible Inclusion & Diversity - Openness to diversity widens our access to the best talent.

    Inclusion allows us to engage that talent fully #LI-LP2 Candidate applying to the vacancy will be subject of the background screening.

    We make what matters work. Everywhere you look from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day you’ll find one thing in common.

    It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable.

    Because this is what matters. We are confident we can deliver on this promise because of the attributes that our employees embody.

    We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.

    Job : Marketing Region : Europe, Middle East, Africa Organization : Sales EMEA Job Level : Individual Contributor Schedule : Full-time Is remote work (i.

    e. working from home or another Eaton facility) allowed for this position? : No Does this position offer relocation? : No Travel : Yes, 10 % of the Time

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