Marketing Campaign Analyst
GetResponse S.A.
Cluj-Napoca, Romania
6 zile în urmă
source : Just Join IT

Amplitude (nice to have)

Data Visualization Tools (nice to have)

qlik (nice to have)

HubSpot (nice to have)

Google Tag Manager (nice to have)

A / B testing (regular)

Google Data Studio (regular)

Google Analytics 360 (regular)

Description

Are you data-driven and looking to grow your skills? Do you want work with a great product and even greater team? Fantastic! Because we’re looking for someone who will help us improve our ROAS and make us even more data-driven in our campaign efforts.

Responsibilities :

  • Analyze the performance of online campaigns and provide the team with recommendations and insights based on your analysis, with ROAS increase in mind.
  • Be responsible for tracking, reporting and analyzing the performance of campaigns, ad-hoc analytic requests, and the development / automation of regular reports.
  • Analyze churn, ROAS, ARPA and other SaaS metrics from paid channels.
  • Draw conclusions and make suggestions on a more holistic (not only campaign) level, such as whole channel, country targeting, etc.
  • Evaluate our customers’ journey and their online behavior to provide insights and recommendations for further enhancements to campaigns.
  • Support attribution, conversion tracking implementation, changes needed in Google Analytics 360, GTM, BI tool (Qlik) and in paid platforms.
  • Work closely with our internal Analytics team and Performance agency as well as various internal stakeholders.
  • Conduct competitive research and analyze benchmark data.
  • Analyze A / B and multivariate tests, communicate results and provide recommendations.
  • Analyze data using spreadsheet (Excel) models, web analytics tools and campaign management software tools.
  • Must-have experience :

  • English (native / near-native level)
  • BA / BS degree or equivalent working experience
  • 2+ years of marketing analysis experience
  • Demonstrable experience (execution or analysis) of paid media platforms
  • Experience of working with SaaS metrics
  • Experience in advanced analytic and statistical techniques related to multivariate and A / B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
  • Experience with Google Analytics 360, Google Data Studio, BI, Google Tag Manager
  • Advanced Excel skills, such as Macros, data simulations, VLOOKUP, etc.
  • Nice-to-have experience :

  • Experience with HubSpot, Qlik
  • Experience with Data Visualization Tools
  • Experience with Amplitude
  • Statistics through SQL, R, SPSS
  • Good SEO knowledge
  • Extra Perks :

  • remote work - learn more about our remote work culture right HERE
  • home office subsidies - 400 PLN per month (or equivalent) to help with your home office expenses and to maintain your well-being
  • home office set up - you’ll get a one-time bonus for a maximum of 1000 PLN (or equivalent)to help set up your home office space
  • private medical care for employees and their family members
  • employee referral program - up to 10 000 PLN for recommending a friend
  • corporate life insurance
  • employee pension program (PPE)
  • ESOP (Employee Stock Option Plan) with a 4-year vesting period and unconditional buyback program
  • flexible working hours and no meeting days we want to help you to adjust your schedule to your activities
  • wellbeing and mental health culture - mental health helpline, sport card, yoga classes, etc.
  • modern equipment - most of our teams work on MacBooks
  • language classes
  • internal initiatives like webinars, knowledge sharing sessions, and more!
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