Amplitude (nice to have)
Data Visualization Tools (nice to have)
qlik (nice to have)
HubSpot (nice to have)
Google Tag Manager (nice to have)
A / B testing (regular)
Google Data Studio (regular)
Google Analytics 360 (regular)
Description
Are you data-driven and looking to grow your skills? Do you want work with a great product and even greater team? Fantastic! Because we’re looking for someone who will help us improve our ROAS and make us even more data-driven in our campaign efforts.
Responsibilities :
Analyze the performance of online campaigns and provide the team with recommendations and insights based on your analysis, with ROAS increase in mind.
Be responsible for tracking, reporting and analyzing the performance of campaigns, ad-hoc analytic requests, and the development / automation of regular reports.
Analyze churn, ROAS, ARPA and other SaaS metrics from paid channels.
Draw conclusions and make suggestions on a more holistic (not only campaign) level, such as whole channel, country targeting, etc.
Evaluate our customers’ journey and their online behavior to provide insights and recommendations for further enhancements to campaigns.
Support attribution, conversion tracking implementation, changes needed in Google Analytics 360, GTM, BI tool (Qlik) and in paid platforms.
Work closely with our internal Analytics team and Performance agency as well as various internal stakeholders.
Conduct competitive research and analyze benchmark data.
Analyze A / B and multivariate tests, communicate results and provide recommendations.
Analyze data using spreadsheet (Excel) models, web analytics tools and campaign management software tools.
Must-have experience :
English (native / near-native level)
BA / BS degree or equivalent working experience
2+ years of marketing analysis experience
Demonstrable experience (execution or analysis) of paid media platforms
Experience of working with SaaS metrics
Experience in advanced analytic and statistical techniques related to multivariate and A / B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
Experience with Google Analytics 360, Google Data Studio, BI, Google Tag Manager
Advanced Excel skills, such as Macros, data simulations, VLOOKUP, etc.
Nice-to-have experience :
Experience with HubSpot, Qlik
Experience with Data Visualization Tools
Experience with Amplitude
Statistics through SQL, R, SPSS
Good SEO knowledge
Extra Perks :
remote work - learn more about our remote work culture right HERE
home office subsidies - 400 PLN per month (or equivalent) to help with your home office expenses and to maintain your well-being
home office set up - you’ll get a one-time bonus for a maximum of 1000 PLN (or equivalent)to help set up your home office space
private medical care for employees and their family members
employee referral program - up to 10 000 PLN for recommending a friend
corporate life insurance
employee pension program (PPE)
ESOP (Employee Stock Option Plan) with a 4-year vesting period and unconditional buyback program
flexible working hours and no meeting days we want to help you to adjust your schedule to your activities
wellbeing and mental health culture - mental health helpline, sport card, yoga classes, etc.
modern equipment - most of our teams work on MacBooks
language classes
internal initiatives like webinars, knowledge sharing sessions, and more!