Technical Marketing Manager
Bucharest, RO
4 zile în urmă

Bitdefender’s Technical Marketing Team supports Product Marketing through the production of mixed media assets, internal sales enablement and training tools aimed at the technical buyer personas. We develop original technical assets and collateral for sophisticated audiences to aid in generating product trials, POCs, and sales closings.


The Technical Marketing Manager builds compelling product/feature demos and technical training tools, analyzes and documents Bitdefender and competitive products and services. The TMM works closely with Product Management and Sales Engineering teams and is expected to become a subject-matter expert in the product portfolio. The TMM should be prepared to conduct product demonstrations to internal staff, prospects, and customers - supporting sales and field marketing teams.



  • Build original compelling demos based on deep-dive features, use cases, and multi-product workflows, including building and maintaining relevant use cases in product demo lab environments
  • Provide supporting content for technical solution briefs, white papers, FAQs, and bids/proposals
  • Develop presentation content for Sales Engineering and other technical users (internal/external)
  • Assist with technical product launch support and training for internal teams and channel partners
  • Develop technical public-facing assets to be used in marketing campaigns and promotions
  • Develop how-to videos plus tips & tricks for power users (internal/external)



  • Solution, systems, or sales engineering background with customer-facing experience (3+ years)
  • BS/MS in software engineering, other engineering discipline, or equivalent experience
  • Creative and analytical thinking with the ability to deconstruct a problem into its component parts
  • Familiarity with cybersecurity product categories, concepts, and terminology
  • Hands-on proficiency with cloud, server and desktop technologies
  • Understanding of reference architectures and how various products fit into a solution ecosystem
  • Hands-on experience of scripting or application programming
  • Strong organizational and communication skills; integrity/passion to follow through on commitments
  • Work independently and remotely with little supervision on a mix of long-term and short-term projects
  • Ability to manage multiple projects with detailed technical deliverables and recipients simultaneously



  • Cybersecurity experience in endpoint, network, cloud, or mobile security products and services
  • CISSP, CISM, GIAC, or other cybersecurity certification


  • Some, up to 10% expected

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