Responsible for maximising utilisation and patient outcomes of the Takeda offering (portfolio of pharmaceutical products and services) in designated territories / accounts
Drive account stakeholder relationships; develop and monitor long-term relationships between Takeda, the account and its key stakeholders
Responsible for driving and achieving the business objectives through insights and analytics to prepare VB-KAM (Value Based -Key Account Management) plans within the allocated budget
Understand the account situation, challenges and needs
Formulate comprehensive, robust and insight-driven key account plans
Deliver on agreed objectives and tactics within the key accounts in order to drive
Ensure account plans, objectives and KPIs are transparent to the whole account team and senior leaders (captured in SMILE CRM)
Manage the account plan execution according to agreed timelines and budget
Conduct market surveillance and communicate in-field intelligence on customer insights, external stakeholder activities and trends to key internal stakeholders
including commercial, medical, market access, CX, LX)
Support and collaborate with Access partner to gain product access to local formularies and / or protocols within own accounts.
In coordination with supply chain, ensure Takeda product(s) is / are available at account level
Operate in a manner that is always in line with compliance and legal requirements and
according to the marketing and sales strategies.
Act as an ambassador of the Takeda brand, its vision and values
Develop long-term relationships between Takeda and key strategic accounts and
Identify key external stakeholders and develop deep understanding of their needs, collaborating on initiatives and co-creating mutually beneficial solutions that will add value to them and the patients
Drive the implementation of the innovative offerings with key stakeholders and help differentiate Takeda from its competitors
Support and advise Healthcare professionals on the correct use of Takeda product and services portfolio
Cross-Functional Team Leadership
Proactively coordinate collaboration with medical and market access (and other internal stakeholders) to ensure alignment in objectives and activities with accounts and external stakeholders.
Monitor the account plan progress and hold collaborators, and self, accountable as agreed
Lead the core account team meetings and present account plans and progress at relevant
local meetings to the management
Identify and address any collaboration misalignments
Prioritize and manage accounts within assigned territory by assessing appropriate business opportunities through contacts with key decision-makers and important local stakeholders
Systematically analyze success of plans (e.g. sales, market developments, competitors) and propose mitigating actions as needed.
Use learnings to further improve planning and execution
Make changes as needed based on new business opportunities and changes in the market place to achieve financial objectives
SKILLS and COMPETENCIES
Critical Skills and Competencies
Strategc Approach : Balances between the long-term vision while driving the short-term goals
Collaboration : Establishes productive relationships and partners with others across the organization to ensure common understanding of objectives and achieve shared goals
Drive for Results : Holds self and others accountable for delivering on commitments that align with our short- and long-term goals, never forgetting the end result is to help patients through innovation in medicine
Engage Others- Communicate with Impact : Motivates and influences others to gain support for ideas, strategies and actions in service to providing superior pharmaceutical products to patients;
provides appropriate background so that messages are meaningful with audiences
Customer & Patient centricity : Focuses on customer satisfaction and delivers a quality service or product to the agreed standards;
understands the unmet needs of the patients
Experience and Education
Minimum of 5 years of industry experience with at least 3 years within a hospital and / or specialty care environment
Experience in managing customer relationships across the full spectrum of customer types in healthcare industry.
Account management experience desirable.
Therapy and Product area knowledge
Healthcare environment knowledge