Seeds Corn Product Development Manager BA Black Sea
Syngenta
Bucharest, Bucharest, ROU
5 zile în urmă

Responsibilities :

  • Ensure engagement and execution of the seeds / crop strategy and tactics to meet the business and financial objectives of the BA / BU
  • Ensure effective positioning of the portfolio varieties. Assist BA colleagues in influencing and crafting the opinions of all key external partners Distribution, independent agronomists, influencers, key growers, end users and the press.
  • Long term focus, process and planning ownership on the marketing 4Ps of the relevant seeds portfolio
  • Overview branding strategy for the seeds and related portfolio solutions
  • Ensure pricing positioning is value maximized across the variety portfolio
  • Lead product strategy to access / license 3rd party materials as needed.
  • Drive excellence in end to end’ business delivery execution including production planning
  • Ensure forecasting system is up to date with the latest forecasts to align with crop strategy whilst ensuring market opportunities are fully exploited and inventories minimized
  • Own and maintain the WebBus demand forecast for the BA / BU aligning with overall portfolio development to ensure forecast accuracy is maintained during the Seed Production Planning process
  • Develop BA / BU long term view on portfolio and build hybrids positioning
  • Actively run interfaces between BA / BU, Research, Breeding, Product Development, Supply Chain, Finance and other support functions.
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