QS is looking for an enthusiastic and hands-on French or Spanish speaking B2C Marketing Manager to join our multicultural team.
This individual will be responsible for driving successful events across our European region, including :
Plan and deliver cross-channels marketing campaigns in line with the virtual event objectives in EMEA
Evaluate and optimize marketing and paid media strategies
Analyse market trends, direct competition, and prepare forecasts
Generate new business leads
Increase brand awareness and market share
Engage students and young professionals through Twitter, Facebook, LinkedIn and other relevant platforms
Finding new opportunities for online engagement in EMEA
Manage relationships with existing media partners and forge relationships with businesses that could potentially collaborate with us on events and research projects
Craft and oversee PPC campaigns and manage the allocated promo and PPC budget
Evaluate and review marketing campaigns, advertising and SEO
Provide regular internal performance reports, including marketing analytics and intelligence to inform our strategy and implementation
Desired skills and Experience :
Extensive knowledge of higher education industry in EMEA, especially in the UK, Spain, Portugal, Africa, Middle East.
Strong copywriting skillset with native English. Spanish, Portuguese, French or any other European language is a bonus.
Bachelor’s degree or related qualification in Marketing, Advertising and Business
Minimum 3-4 years’ experience in the field of Marketing
Extensive knowledge of higher education industry especially in Europe
A good understanding of youth and adult consumer culture in all markets covered in this role
Strong copywriting skillset with native English and French or Spanish, additional languages a bonus
Excellent negotiation and project management skillset
Excellent knowledge of PPC, SEO, email marketing, social media marketing and automation
Confident, self-starter with the ability to work as a team-player across multiple functions and departments
Exceptional analytical and problem-solving skills
Determination to meet and exceed KPIs
The ability to prioritise and multi-task under tight deadlines is essential to the role.
The ideal candidate should be a flexible team player with good communication skills as he / she will need to work in collaboration with a variety of teams across the company in different countries around the world.