B2C Marketing Manager
QS Quacquarelli Symonds
Bucharest, RO
6 zile în urmă

QS is looking for an enthusiastic and hands-on French or Spanish speaking B2C Marketing Manager to join our multicultural team.

This individual will be responsible for driving successful events across our European region, including :

  • Plan and deliver cross-channels marketing campaigns in line with the virtual event objectives in EMEA
  • Evaluate and optimize marketing and paid media strategies
  • Analyse market trends, direct competition, and prepare forecasts
  • Generate new business leads
  • Increase brand awareness and market share
  • Engage students and young professionals through Twitter, Facebook, LinkedIn and other relevant platforms
  • Finding new opportunities for online engagement in EMEA
  • Manage relationships with existing media partners and forge relationships with businesses that could potentially collaborate with us on events and research projects
  • Craft and oversee PPC campaigns and manage the allocated promo and PPC budget
  • Evaluate and review marketing campaigns, advertising and SEO
  • Provide regular internal performance reports, including marketing analytics and intelligence to inform our strategy and implementation
  • Desired skills and Experience :

  • Extensive knowledge of higher education industry in EMEA, especially in the UK, Spain, Portugal, Africa, Middle East.
  • Strong copywriting skillset with native English. Spanish, Portuguese, French or any other European language is a bonus.
  • Bachelor’s degree or related qualification in Marketing, Advertising and Business
  • Minimum 3-4 years’ experience in the field of Marketing
  • Extensive knowledge of higher education industry especially in Europe
  • A good understanding of youth and adult consumer culture in all markets covered in this role
  • Strong copywriting skillset with native English and French or Spanish, additional languages a bonus
  • Excellent negotiation and project management skillset
  • Excellent knowledge of PPC, SEO, email marketing, social media marketing and automation
  • Confident, self-starter with the ability to work as a team-player across multiple functions and departments
  • Exceptional analytical and problem-solving skills
  • Determination to meet and exceed KPIs
  • The ability to prioritise and multi-task under tight deadlines is essential to the role.
  • The ideal candidate should be a flexible team player with good communication skills as he / she will need to work in collaboration with a variety of teams across the company in different countries around the world.

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