CUSTOMER PERFORMANCE MANAGER
Sephora
BUCURESTI, RO
2 zile în urmă
source : SuccessFactors

If you are a Digital Marketing Specialist who wants to take things to the next level in a highly dynamic retail environment, then our opening as Customer Performance Manager.

Part of the Online marketing department, you will be managing a wide array of digital related topics based on internal strategy and with a customer centric approach.

The role will be accountable for managing and executing campaigns, analyzing performance reports, and driving campaign development projects.

Role :

  • Partners with E-commerce Director to establish and continually improve segmentation strategy & implementation for E-CRM
  • Develop and manage the loyalty program, focusing on personalization, testing and driving engagement and retention for online customers
  • Utilize data to understand customers' lifecycles, identify retention opportunities, and deploy strategies to improve their experience online
  • Leverage appropriate marketing channels (e.g. email, social, push notifications, direct mail) to support loyalty marketing initiatives.
  • Design, implement and manage digital media campaigns for Sephora online store
  • Suggest new strategies in order to increase our brand awareness and the performance of digital campaigns.
  • Following production / implementation in terms of campaigns materials communication with the agency and technology providers
  • High attention on details and good ability of working with contracts and budgets.
  • Manage also agency peers in order to deliver campaigns and projects on time and on budget.
  • Develop, use and monitor a set of relevant KPIs and correlate with business objectives for digital initiatives, in order to assess the impact and to optimize activities through on an ongoing basis;
  • Stay up to date with the latest trends in terms of digital media tools
  • Profile :

  • Digitally savy, upskills and transmits digital knowledge and mindset
  • Good knowledge and proven experience in Digital Marketing ( PPC campaigns, Social Media)
  • At least 3 years’ experience in a similar position
  • Experience in e-Commerce or other conversion focused landscape (either client or agency side)
  • Proficiency with FB Ads, Google AdWords, Google Analytics, Google Data Studio and other specific tools
  • Good knowledge of UX & SEO principles
  • Individually Qualified in Google AdWords and / or Google Analytics represents an advantage
  • Ability to express your thoughts in English (written and spoken)
  • Strong analytical skills
  • Self-organized and interested to constantly track the achieved results
  • Interested in continuous career development
  • Being responsible and proactive
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