What You Will Be Accountable For :
Translate the brand long-term vision and strategy into annual and quarterly brand plans, delivering on brand business results while identifying opportunities for all key pillars and stakeholders.
Lead individuals and teams across the business functions behind developing plans and delivering brand targets, engaging them on the brands' purpose.
Develop and implement brand, communication and innovation activities that delivers on first choice ambition, based on consumer needs, category opportunities and incremental profitability targets.
Our growth-focused Brand Manager will :
Be able to transform data into meaningful business stories;
Be able to put his / hers strategic thought forward;
Take action before being asked to avoid project’s bottle necks;
Be consumer focused starting and ending everything with consumer in mind.
Executes with passion and aim for perfection;
You will contribute to the brand growth through :
Develop and own the brand annual plan that is built on a combination of consumer behavior insight and trends, category dynamics across the customer base in line with profitability requirements.
Accountable for preparing the full business review for the brand on an annual basis and identify cascading choices across the yearly brand plan (marketing mix across consumer and shopper), partnering with Commercial Excellence team in the design of the channel / customer plans
Contributes to Brand portfolio and cascading investment choices and recommends investment levels for brands to achieve their results.
Continuously reviews plans to improve ROI whilst increasing the impact of activities on consumer affinity and decision-making.
Integrate and implement the Brand Identity Model into a communication plan that outperforms the competitive set, based on a passion for understanding the consumer and the context that informs preference and choice.
Being clear on how the positioning differentiates us from the competition and is able to drive preference through best-in-category executions.
Translate the identity model into all consumer touch-points ( i.e packaging, sponsorships, digital and social media, brand PR)
Ownership of the ongoing review of Brand Health that clearly identifies and measures the key activity that has been committed to across all the functions.
Lead and develop JBM who can contribute to delivering the above responsibilities.
If you have the following we want to hear from you!
University Degree - Marketing, Business or related;
Minimum 3 years of experience in Marketing (min 2 years in FMCG);
Trade knowledge is a plus;
Track record of delivering brand plans through development and execution of a range of marketing core disciplines, all supported by with strong commercial understanding;
To have been solely accountable for brand plans and performance whilst delivering through leading multi-functional team;
Advance user in Microsoft Office Word, Excel, Power point;
Fluent in English both verbal & written;
Ability to work with figures and drawing meaningful conclusions;
You should :
Be Doer with an enterprise mindset!
Be Independent and yet a team player!
Be curious and challenge the expected, while using a growth mindset to fuel innovation!
Be a Leader!
At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up.
We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic.
We take pride in celebrating our unique brew.