Cluster Digital Director (CEE)
Kyowa Kirin
Bucharest
3 zile în urmă

WE PUSH THE BOUNDARIES OF MEDICINE.

LEAPING FORWARD TO MAKE PEOPLE SMILE

Everything we do at KKI, is rooted in the idea of leaping forward to make people smile. We are committed to innovation, for the benefit of the patients who count on us to support them.

From medicines for rare and underserved diseases, to the support families need when facing a life-changing diagnosis our team is proud of all we deliver, but also humble in knowing how much more needs to be done.

By listening to patient stories, we gain a better understanding of the obstacles patients and their families face so we can work to better meet their unique needs.

The real proof of our impact is in the smiles we see on patients’ faces, when we have helped answer a need, or improved their well-being through our work.

While the journey is not easy, it is one that is filled with purpose.

Cluster Digital Director (CEE)

Kyowa Kirin Pharma s.r.o. Bucharest

RESPONSIBILITIES :

  • Accountable for implementing regional digital strategy in the local market
  • Work closely with VP, Head of Digital to ensure digital activity alignment in local markets and regions
  • Design strategy, planning and drive implementation of promotional, non-branded and medical digital engagement across a variety of digital channels, liaising with agencies where required
  • Support medical, sales and brand teams with patient and customer journey mapping and the developing of promotional strategies and tactical plans
  • Monitor digital activity reporting and performance measuring, and drive analysis to uncover insights, continuously refining campaigns and customer / patient experience
  • Support to ensure digital activities are appropriately tracked within the CRM as appropriate
  • Collaborate with digital colleagues across the business to share best practice, build capabilities and refine the digital strategy e.
  • g. identifying opportunity areas to build digital capabilities in both the front and back office to drive growth and deliver efficiencies.

  • Be aware of new market developments and market specific digital trends and educate local and regional cross-functional colleagues
  • Support regional teams to roll-out and embed digital capabilities in the local market / BU
  • Manage digital spend
  • Manage digital governance and champion digital transformation in local markets
  • QUALIFICATIONS :

  • Degree in life sciences, IT / Digital or marketing preferred
  • Prior Brand or Product Manager experience in Life Science (preferred)
  • Experience of developing, managing and implementing digital customer engagement strategy across multiple geographies
  • Experience in designing and managing omnichannel campaigns and digital materials essential
  • Experience of working cross functionally across Regional, Affiliate and Franchise structures to deliver digital strategies
  • Strong Matrix working capabilities
  • Marketing / brand management experience essential
  • Strong and proven project management skills
  • BENEFITS :

    In return for your talent, we will provide support through smart working, adopting best practice, deploying the latest technology and ongoing personal development. Plus :

  • Competitive salary
  • Bonus
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