Brand Manager Hematology
Bristol Myers Squibb
Bucharest, RO
5 zile în urmă

At Bristol Myers Squibb, we are inspired by a single vision transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease and one of the most diverse and promising pipelines in the industry each of our passionate colleagues contribute to innovations that drive meaningful change.

We bring a human touch to every treatment we pioneer. Join us and make a difference.

Role Description :

  • Drive the launch readiness process with specific liaising with cross-functional teams in order to align on agreed pre-launch / launch plan
  • Work closely with field force teams (commercial and medical) to gather insights on the customers, market perception for the pre-launch / launch plan.
  • Actively provides support to the field force and ensures that plans are implemented flawlessly, and commitments are acted upon.

  • Builds relationships with all functions impacted in business environment (Internal and External). Effective facilitation of Brand Team meetings.
  • Is the key driver within the Product Brand Team, ensuring all members contribute and are equally accountable for the plan.

  • Delivers results in line with product / business plan and company goals. Responsible for pulling together and driving marketing activities across all functions to ensure that results are achieved.
  • Assess and analyze complex marketplace issues and develop clear understanding of both internal and external environment.
  • Therefore, requirement to analyze data from a variety of sources (e.g. Medical, market researches, IQVIA, Interact) and interpret to produce effective business plans.

  • Looks at the potential the product has for the long and short term whilst ensuring plans address customer needs. Maintains clear communication with customers regarding mutual expectations.
  • Critical in business planning. Thinks logically about steps to take and communicates in a clear manner. Where possible builds contingency into plans.
  • Skills, Knowledge, Qualifications, Experience :

  • 4-5 years of pharmaceutical marketing or biopharmaceutical experience. BSc / MSc in life sciences. Experience in the field of hematology / oncology might be an advantage
  • Positive attitude to change if needed, ability to challenge "status quo", can-do attitude, Business-minded, Self-motivated, and proactive.
  • High team spirit, open minded, proactive network building, best practices sharing; Outcome oriented, ability to priorities.
  • Open for innovations, strategic ability to develop innovative and impactful strategies and tactics, delivering sustained share growth in the competitive landscape
  • Deep understanding of strategic brand segmentation, targeting, positioning. Deep understanding of the pharmaceutical business.
  • Commercial and Financial foresight & skills.

  • Proficiency in English and Romanian
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