Marketing Manager
Verifone
Bucharest
3 zile în urmă

Why Verifone

For more than 30 years Verifone has established a remarkable record of leadership in the electronic payment technology industry.

Verifone has one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide.

Verifone has a diverse, dynamic and fast paced work environment in which employees are focused on results and have opportunities to excel.

We take pride in the fact that we work with leading retailers, merchants, banks, and third party partners to invent and deliver innovative payments solution around the world.

We strive for excellence in our products and services, and are obsessed with customer happiness. Across the globe, Verifone employees are leading the payments industry through experience, innovation, and an ambitious spirit.

Whether it’s developing the next platform of secure payment systems or searching for new ways to bring electronic payments to new markets, the team at Verifone is dedicated to the success of our customers, partners and investors.

It is this passion for innovation that drives each one of our employees for personal and professional success.

Leadership

  • Leadership and execution of marketing for Verifone / Intercard in Germany
  • Lead (planning and controlling) the local marketing budgets for Germany
  • Ensure country cross-functional teams are building a strong foundation for the brand to increase brand awareness, brand love, and competitive advantage.
  • Brand :

  • Create the go to market and positioning strategies for Verifone and Verifone's product launches in Germany
  • Managing the market presence and ensuring a uniform corporate design
  • Continuous market research and competitive analysis
  • Public relations
  • Demand Generation Strategies

  • Develop the demand generation plan to support Verifone’s efforts in Israel and Portugal to help execute and measure campaigns by both leveraging and establishing marketing systems, dashboards and tools (Marketing Automation Pardot;
  • Zapier, CRM Platforms, Internal systems etc.).

  • Design and analyze performance reports and dashboards to measure and optimize marketing / lead funnel ROI, prepare weekly / monthly / quarterly / annual reports to alert direct manager and executives regarding the evolution of the business
  • Identify marketing funnel gaps and develop process solutions with the marketing team
  • Track and analyze campaign effectiveness to assess when campaigns are successful or need to be changed, provide analysis and recommendations regarding campaigns and present analytical insights
  • Work closely with sales for lead qualification and nurturing
  • Campaigns and Programs (in coordination with sales)

  • Responsible for developing and executing campaigns for new customer acquisition and awareness, as well as retention and growth of the installed base
  • Design and manage email nurture flows and / or drip programs for both leads and existing customers in order to support sales growth and retention
  • Conception of sales support measures for different channels
  • Direct mailing campaigns
  • Sales and marketing alignment and sync to execute on marketing programs and analyze their efficiency
  • Events :

  • Building the Events strategy and manage the execution as well Selection and organization of participation in third-party events such as trade fairs, congresses, seminars (in coordination with Sales)Conception, planning and implementation of hosted events (e.
  • g. conferences, customer and employee events)

    Digital Marketing :

  • Designing, managing and implementing digital marketing programs for Verifone in Israel and Portugal
  • Manage and update the Verifone local websites : maintenance, supervising the creation and development of websites including creating specification documents to improve the website and other online projects
  • Implementing and running paid advertising on Facebook and Google for the DTM business to boost lead generation
  • Developing the constant optimization and enhancement of templates, website & landing pages
  • Restructuring & optimizing the website based on SEO / CRO audits and recommendations
  • Obsess about results : analyze site traffic and website flows, conversion optimization, analyze and report program performance;
  • report metrics appropriately and flag issues for internal stakeholders, provide recommendations for improvement

  • Propose new internet marketing strategies and implement new ideas that can improve website performance
  • Managing Social media channels for Verifone / Intercard Germany
  • Customer Advocacy and Satisfaction :

  • Conducting annual customer surveys to understand the current client satisfaction levels and NPS score
  • Design and manage email newsletter to grow our current customers engagement and retention
  • Develop upgrade campaigns for our current clients to add new or additional services
  • Supporting the Reputation Management Program for Verifone / Intercard
  • Closely work with clients to develop customer case studies, testimonials, video cases etc.
  • Mandatory :

  • Proficiency in German (Native is a plus)
  • Our commitment

    Verifone is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

    Verifone is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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