YouGov is seeking an experienced Ecommerce Product Marketing Lead to support and drive the implementation of our high-growth B2B marketing strategy across the business’s self-serve and digital products.
This position will be responsible for a variety of success metrics related to best practices in ecommerce and digital marketing.
What will I be delivering?
Owning end-to-end tracking of user journeys and data-informed optimization of the ecommerce funnel
Optimizing the B2B website, to drive engagement and build relevance via improved and personalized user journeys
Connecting the marketing website with product platforms, improving user experience and supporting new business and up / cross-sell opportunities
Working closely with the digital team to implement marketing strategies within product platforms, using data and analytics to drive recommendations
Driving all platform-related marketing projects, from scoping business and technical requirements through to designing and executing new solutions, systems and processes
Ensuring that marketing and product infrastructure is designed and implemented with the flexibility to easily evolve, incorporating new technology, and future business initiatives
Identifying key areas for improvement and implementing new structures and processes to help drive efficiencies and effectiveness
Keeping up to date with the latest marketing technology, making recommendations to optimise operations and results
What’s in it for me?
The chance to influence and implement the go-to-market and nurture approach for YouGov’s self-serve products
Join an established leader in the data industry
Work with and learn from YouGov’s talented team
Demonstrated knowledge and experience
Strong digital platform and / or ecommerce marketing experience
Previous experienced working with websites containing multiple languages
Experience optimising digital buyer journeys and a complete understanding of Digital Marketing Practices
Proven ability managing multiple projects with technical requirements
Experience collaborating with and influencing business and technical stakeholders
Data-driven approach to marketing; the ability to think beyond today’s trends to effectively market our suite of products to a new customer base.
Strong web analytics
Technical knowledge of digital marketing channels, tools and technology, such as CRM, CMS and Automation platforms, personalisation and ABM tech
Basic level of HTML and associated coding
Entrepreneurial approach with an ability to adapt to fast changing environment & competition
Excellent problem solving and analytical skills, with a high attention to detail
A drive to learn and master new technologies and techniques
Good interpersonal skills with the ability to communicate effectively to technical and non-technical audiences
Commitment to consistent practice of test and learn and continuous improvement while leveraging emergent trends
We offer some brilliant benefits and perks at YouGov, some of which include :
You get 21 days' time off throughout the year to take a well-earned rest, plus 1 extra day off for your birthday in addition to your annual leave!
Flexible / remote working
LinkedIn Learning - we’re big on learning, so all YouGovers have first-hand access to the vast number of courses available on the platform
plus much more!