RB is different : good enough’ isn’t good enough here.
RB is a global success story in Health, Hygiene & Home giving people innovative solutions for healthier lives & happier homes.
Its strong achievement and entrepreneurial focused culture are renowned for giving employees unparalleled ownership of projects and decisions and where international mobility is encouraged.
RB's an organization where driven people thrive. It has a strong portfolio led by 19 global power brands, such as Dettol, Finish, Airwick, Vanish, Calgon, Durex, Nurofen and Strepsils which account for nearly two-
thirds of its net revenue.
We are currently looking for a CUSTOMER MARKETING MANAGER MASS MARKET for Healthcare division, based in Bucharest, Romania.
The Customer Marketing Manager Mass Market overall objective is to understand and develop sales strategy per customer / channel in line with RB’s strategic objectives.
Independently and proactively prepares analysis, presentations, reports, recommendation, and support using all available data for all the categories and RB portfolio in order to contribute to overall customer / channel development.
The position will focus on :
Work on common projects with Marketing and Sales teams, to help shape brand strategy and ensure customer-centric plans .
Develop customer / category insights and provide relevant insights to the Sales team to drive customer relationships, tailored business planning and competitive advantage, demonstrating tangible and quantified opportunities to bring a sustainable customer / category growth.
Develop dialogue and contact points to influence retailer thinking and behavior and gain insight into customer-retailer strategies.
Manage and integrate extensive amounts of information, data, and insights, ensuring knowledge is applied and leveraged where relevant across the business.
Define together with Sales team main indicators to be developed and measured through a dedicated and custom scorecard by the customer with monthly follow-up vs.
Define custom 4P strategy by customer / channel and specific tactics for each chain in line with the RB Local Success Model.
Contributes to a sustainable and healthy customer / category growth through promotions evaluation, including promo mechanism conclusion and recommendation based on ROI and volume uplift point of view, and provide feedback on promo / activation guidelines and next steps to be followed in close collaboration with Sales and Marketing.
Contribute to the customer / category growth based on analyzing and defining the right assortment and the right shelf presence recommendation custom and in line with RB’s strategy and matching the customer’s potential.
Check on monthly basis sell out data (where available) to see market trends, sell out evolution and provide important findings for future actions and plans.
Ensure activations deliverables are in place as per agreed customer calendar
Give all the needed support to the Sales team to accomplish with success all the Trade Stories / Business Reviews / Joint Business Plans / Workshops with customers or any other specific meeting for a sustainable partnership
2-3 years FMCG experience in Customer Mkt / Trade Mkt / Sales Coordination or Brand Management
Educated to minimum bachelor degree level ideally in a business related subject
Strong English knowledge
strong analytical thinking and good understanding of sales and marketing strategy
business orientation, ability to deliver recommendations and good knowledge of retail market
very good communication, influencing skills and presentation skills
Personal Attributes :
results oriented, entrepreneurial and self-motivating
strong commercial understanding of sales and marketing strategy and planning issues
capable of building strong working relationships and influencing customers and internal teams
strong analytical skills with the ability to develop strategies, tactics and measurable implementation
flexible, able to adapt fast and to achieve results even faced with obstacles
In return, RB offers very competitive salaries with excellent benefits and the chance to progress your career within a truly Global organization.
Apply Now for a chance to really change the game!