Lifecycle Marketing Manager
Bolt
Bucharest, Romania
5 zile în urmă

Working closely with our Marketing, Expansion and Product teams, you’ll own the strategy and roadmap of the product area’s lifecycle and facilitate its growth and development.

While leading a small team of lifecycle specialists you will be implementing the most impactful email, in-app and push messaging campaigns to our users across 40+ markets, running insightful experiments to maximise efforts and report on critical metrics for all communications.

This role will be based out of our growing regional hub in Bucharest, Romania.

Your daily adventures will include :

Developing quarter to quarter strategy for the area’s lifecycle.

Facilitating productive cooperation between your team and other stakeholders.

Being a direct link between the area’s lifecycle and product teams as well as a key person to push forward necessary product developments.

Initiating and delivering valuable business insights that can be used to enrich lifecycle communications and maximise their impact.

Analysing findings from campaign results and developing action plans to enhance lifecycle campaigns.

Helping the team to prioritise tasks within and out of the roadmap; keeping the team focused on the right tasks.

We are looking for :

At least 4 years of experience working in marketing, product or a similar field.

Experience with lifecycle campaigns featuring complex segmentation of large databases.

Data-driven and customer-centric approach to tracking and analyzing campaign results.

Proven track record of maximising the impact and ROI of lifecycle campaigns.

Experience in leading a small team.

Great attention to detail and project management skills.

Advanced knowledge of customer engagement tools such as Leanplum, Braze or any other.

Why you’ll love it here :

Your daily duties will have a meaningful impact on millions of people all over the world.

You’ll be surrounded by the most friendly, supportive colleagues you can imagine.

As we grow, so will you! Bolt’s fast-paced, challenging environment offers you great opportunities for professional development.

You’ll always be kept informed. Our bi-weekly All Hands meetings bring our global teams together, ensuring we’re all up to speed and moving forward as one.

Switching off is important! At Bolt, we like to work hard and play hard. Enjoy our fun team events, office snacks, free merch and more!

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