Marketing Automation Manager
UiPath
Bucharest
1 zi în urmă

Accelerate Human Achievement : that is UiPath's purpose. We are the leader in Robotic Process Automation (RPA), and with over $400 million in funding from top venture capital firms like Sequoia, Capital G (Google), and Accel, we are on an unprecedented trajectory of growth.

With this funding, we have an incredible opportunity to improve the way people work globally. Our award-winning company culture values humility, and leaders who know how to listen.

CEO Daniel Dines’ primary goal was to build a company where he would love to work, and even now, with thousands of employees in tens of countries, that remains our top priority.

We trust and empower our colleagues, and together we make sure we have everything we need to do our best work, from the support of strong leaders to awesome perks and benefits.

The Marketing Automation Manager is a strategic member of the Marketing Automation global team with at least 4-5 years of experience in marketing and sales operations.

This role will be focused on the lead flow from our MA database to Salesforce, defining the Life Cycle Stages and Lead Scoring.

A second responsibility is designing and executing campaigns for nurturing and revenue generation to highly targeted audiences through the use of marketing automation tools and related marketing technology platforms.

The ideal candidate is a self-starter, with an inbound, hyper-growth mindset who will manage the day-to-day responsibilities of marketing automation.

Hands-on experience with marketing automation tools such as Marketo / Pardot / HubSpot and CRM such as SalesForce is mandatory.

  • Strong understanding of digital marketing and demand generation- Experience in lead flow, marketing, and sales operations, lead scoring-
  • Expert Marketing Automation skills- Intermediate to Expert CRM Administration Skills- Business workflow- Can test and analyze workflow, content, lead scoring and tactics for improvement-

    Keeps the lead flow highway efficiently moving between the MA and CRM platforms- Web development and digital design skills (HTML at a minimum)-

    API integration with CRM platforms and Web properties

    Here's what you would be doing at UiPath :

  • Plan, optimize and manage automated email campaigns from ideation, workflow design, list creation, implementation, to launch and post-campaign reporting
  • Track, analyze, and report campaign results
  • Develop custom audiences, automation, email campaigns (emails, forms, and landing pages / microsites), in support of multi-
  • channel marketing programs

  • Work with our marketing practice and vertical marketing managers to plan lead capture and nurture campaigns that make the most of demand generation marketing
  • Execute and support email campaigns, including ad hoc requests, nurture programs, and multi-step marketing campaigns
  • Continuously improve quality of our Marketing database through list cleansing
  • Advise on best practices and educate marketing peers about automation capabilities
  • Skills requirement :

  • Bachelor's degree (focus in Marketing, Communications, Information Systems, or similar)
  • 3-5 years of experience in creating and executing online customer awareness, acquisition, and retention campaigns.
  • 2 years of experience with at least one enterprise email services provider platform (Marketo preferred)
  • Experience using web content management platforms (Hubspot preferred)
  • Proficiency in Salesforce.com and its relationship to the marketing stack
  • Experience in maintaining data hygiene
  • Excellent communication skills and ability to convey complex ideas in an understandable way
  • HTML knowledge; ability to troubleshoot simple HTML errors
  • Proven experience in A / B and multivariate test design, execution and analysis.
  • Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment
  • Independence and proven problem-solving abilities
  • We are offering the possibility to work from home or flexible working hours, a competitive salary package, a Stock Options / Rsu’s Plan and the unique opportunity of working with us to develop state-

    of-the-art robotics technology are just a few of the pluses.We must have caught your attention if you've read so far, so we should talk.

    At UiPath, we value a range of diverse backgrounds experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of race, color, religion, sex, sexual orientation, gender identity and expression, national origin, disability, military and / or veteran status, or any other protected classes.

    At UiPath, we value a range of diverse backgrounds experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of race, color, religion, sex, sexual orientation, gender identity and expression, national origin, disability, military and / or veteran status, or any other protected classes.

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