Senior Communication Specialist – End-User
Emerson
Napoca, Cluj, Cluj, Romania
1 zi în urmă

Description

Development and implementation ofcommunication strategy & concepts for a complex range of products, solutions and servicesalong the Cold Chain.

Reporting to the Director Communications with thefollowing key responsibilities :

Responsibilities

Communicationstrategy / planning

Developingcommunication strategy for area of responsibility (products / solutions) basedon global company strategy and marketing objectives

Developing annualcommunication plan based on defined communication strategy covering tools andactivities tailored to target audiences

Implementation andmonitoring of annual communication plan

Planning,Implementing and Monitoring of social media campaigns tailored the targetaudiences supporting the marketing & product strategy

Development& implementation of regional sales promotion programs

Advertisingand media planning in cooperation with our European Sales offices and theProduct Marketing team (on + offline)

Supportingthe Public Relations process

Leadingthe planning, implementation and evaluation of marketing events and fairs allover Europe

Planningand production of on- & offline documentation covering content management,graphical design, translation + print management

Developingand implementing new communication platforms & tools to establish a competitivepositioning of products & services

Budgetmanagement

Coordinationbetween different departments as well as agencies

Supplierselection and management

Leadof small project teams.

Requirements :

  • University degree in Business Mgmt with focus on Marketing or Communication Management;
  • Minimum 5years professional experience as Communication Specialist in industrial goodsmarketing / technical driven industry - B2B

    Independentmanagement of classical communication mix

    forcorporate communication

    launchre-position

    Experiencein Digital / Web Marketing, Social Media is a Must

    Englishfluent - written and spoken

  • Experienced user of Standard-Office package
  • DTP + graphic programmes suchas Photoshop,Adobe InDesign

    XML and Content-Management systems (niceto have)

    Technicalbackground + understanding

    Familiarin the selection and lead of suppliers, agencies

    Experiencein the lead of small (interdisciplinary) project teams.

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