Digital Analyst
PepsiCo
Bucharest, România
4 zile în urmă
source : Wizbii

Job Description

Auto req ID : 202270BR

Job Description

  • Supports the Beverages Digital Marketing Manager in developing digital marketing strategy localization for Romania Beverages, considering must win battles and key initiatives for long term success, working closely with the Marketing team.
  • Offers support in daily tasks needed to achieve business objectives such as managing Test&Learn budget, legal procedures and other department lead initiatives etc.;
  • Monitors all the consumers’ comments and direct messages on our brands’ Social Media channels; if necessary responds to comments and consumers queries in a timely manner after gathering the input of Brand teams;
  • Identify resources, competitive environment, possible partners and opportunity areas;
  • Regularly collects data & information for reporting, and directly provides the brand teams with reports (i.e. social listening reports etc.);
  • Is actively involved in media data and content analysis, while making sure all pieces of content that hit our channels follow the content guidelines;
  • Maintains a close relationship with the digital agencies involved, ensuring correct and on time implementation;
  • Ensures close collaboration & communication with peers from Brand teams;
  • Prepares weekly / monthly / quarterly reports to direct manager;
  • Actively participates in briefing, debriefing & brainstorming sessions;
  • Provides feedback on agency proposals after gathering the input of the Digital Marketing Manager and Brand teams;
  • Sustains and supports the local and regional digital agenda, while helping the Digital Marketing Manager increase local and regional digital team’s visibility;
  • Supports the Digital Capability agenda during the ongoing day by day work with the teams to help up skill future marketing capability
  • Qualifications / Requirements

    4- 5yrs of experience in related area (category development / management, sales, insight, commercial etc.). Full knowledge of all category management principles and fundamentals, ability to drive category growth through these levers (retailer experience to be considered as well)

    Experience in category management, sales and / or marketing and the delivery of long-term insight-led strategy and vision through to the POS.

    Significant experience of project management of complex, multi-stakeholder work-streams both internally and externally. Experience in strategic planning processes to deliver insight-led plans that create shopper, category, retailer and PepsiCo advantage (E.

    g. Business Planning / Joint Business Planning)

    Ability to generate category visions and strategy, through bringing complex data and insight together and managing cross functional inputs

    Knowledge of industry leading software & tools to vizualise & drive recommendations (Nielsen, EYC, JDA , virtual store)

    Ability to use Data to drive recommendations (Retail Panel / check-out, HH Panel,data sources to generate in-depth shopper, retail, category and consumer insights

    Skills

    Excellent speaker and story-teller, proactive, curious with strong presentation skills (in English as well)

    Good strategic thinker, with business acumen Ability to turn the complex into the simple, to cut through and focus on what really matters and tell simple story.

    Ability to overcome objections using combination of fact based evidence and influencing skills

    Proven influencing and perseverance skills to tailor recommendation to the needs of stakeholders and effectively engage them to obtain commitment and drive impact.

    Ability to set a compelling vision and motivate others to deliver and execute

    Very strong analytical thinking with proven ability to connect the dots between various data sources to deliver clear outlook scenarios along with implications for the business.

    Team player, proven ability to manage a matrix organization, able to build strong relationships with peers and senior management

    Able to set priorities

    MS Office advanced user (PowerPoint, Excel). CatMan tools expertise as advantage.

    Relocation Eligible : Not Eligible for Relocation

    Job Type : Regular

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