Job requirements Social Media Specialist Paid social media campaigns :
Tasks Social Media Specialist Paid social media campaigns :
Performs constant social media traffic analysis to determine the best ways to attract website visitors.
Establishes visitors’ profile and social media behavior (online hours, triggers of social media reactions, etc.
Works to find new methods to increase the number of page visitors.
Comes up with new methods of converting social media engagement into website visits
Creates social media strategies based on the desired marketing objectives
Maintains social media accounts : Facebook, Instagram, Pinterest, Reddit and Twitter, ocasionally.
Keeps social media visitors engaged by answering their comments and questions.
Is an active member of online communities (Facebook groups, Reddit, Twitter, etc.)
Writes text posts and responds to comments in English
Edits pins / carousel posts for social media pages using Canva, Photoscape or Photoshop.
Sets short-term, medium-term and long-term objectives for organic / paid social media campaigns based on the desired website outcome.
Manages the budget for paid social media campaigns
Verifies the social media strategy implementation and the fulfillment of the short-term, medium-term and long-term objectives.
Constantly adjusts the social media strategy and campaigns to achieve and overachieve the desired results.