Part of the SCEA Strategic Planning & Insights department, the work & contribution of the Area Insights team are central to Area strategy design & consolidation, to the understanding of our consumers across markets, and to a well-
informed decision-making process.
Work in Area Insights team (based in Bucharest) benefits from a wide toolkit of research methodologies, with focus on marketing mix diagnostics and strategy.
Mid-term, it may open up a number of opportunities for further professional and career development, either locally or internationally, particularly in SP&I, Brand or Trade.
What will you do in this role :
departmental or cross-markets.
You’ll work-out the trade-offs between timings, costs, innovative approaches, but you’ll also be expected to always prioritize quality of insights over anything else.
You might need to travel between Bucharest & assigned markets, on a project-based need.
analysis of company’s marketing KPI and reporting to Management Team
What will you need for this role / knowledge, skills and experience :
Also, a solid understanding and direct experience with consumer cultural mindsets in South Central Europe countries.
You’ll specifically work on insights projects for Adria, together with your Area Research & Insights Executive and reporting to Area Head of Insights.
if you enjoy smart work, along with the pressure for new thinking, new ways of working and experimentation; if you show energy and integrity, and appetite for learning and for developing professional expertise.
skills like : critical thinking, statistics / math, analytic tools / software, writing / verbal & presentation, storytelling.
This means you’ll have developed solid communication and presentation skills and an appetite for design, data visualization and storytelling.
At the very least, you’ll know very well how to employ MS Office, but ideally you’d have worked a bit with the likes of SPSS, R, Tableau etc.
it’s also a busy role, hence being able to juggle projects and hit multiple deadlines is also very important
British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future.
Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.
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