Brand Manager South Europe Cluster
Genzyme
Bucharest
4 zile în urmă

LI-EUR

Brand Manager South Europe Cluster

Location

This role can be based in any of these Sanofi offices : Athens, Belgrade, Bucharest, Ljubljana, Sarajevo, Sofia, Tirana, Zagreb.

About the Opportunity

Reporting directly to the South Europe Cluster Marketing Head as a Brand Manager for General Medicine strategic therapeutic areas in the South Europe Cluster, you will develop, implement and control marketing plans / long range plans for the concerned products, aimed at maximize market, share and achieve sales objectives.

You will focus on the success of the concerned products, manage the product launch process through effective resource-allocation, maximize product life-

cycles, know how to identify and prioritize resource needs and shift resources, if necessary, in line with the defined business strategy and plans.

Key responsibilities

  • Acts as the product champion to motivate the sales force;
  • Organize local marketing events for the concerned products, building and maintaining relations with key opinion-leaders at the cluster level together with medical department;
  • Work closely with Customer Engagement and Commercial department;
  • Ensure marketing support within the organization and collaborate / communicate effectively with sales team and other concerned departments (Medical, Finance, Supply Chain, Commercial, etc.);
  • Ensure professional marketing training support for the medical representatives, on concerned products;
  • Make sure to get external endorsement of the concerned products;
  • Evaluate and report impact of marketing activities and investment and propose corrective actions;
  • Ensure correct demand forecasting of the concerned products;
  • Follow appropriate market research systems and procedures to ensure efficient operations and appropriate control;
  • Closely collaborate with the Medical, Business Support and Finance departments, on all related products management issues;
  • Plan cluster marketing investment, according to product priorities, ensuring cost-efficiency at all times and particular focus on advertising and promotion and other controllable expenses, within the agreed budget;
  • Ensure adequate information and customer support for health care professionals in daily usage of our products and provide product’s expertise within the organization, track, review and circulate latest information on Sanofi and competitors’ products with the objective to maximize products' knowledge and usage, Sanofi image and competitiveness on the market;
  • Define and follow-up the implementation of marketing strategy for the concerned products.
  • About you

    To excel in this role you will need to have :

  • Marketing strategy knowledge, strategic analysis and planning, project management;
  • Excellent English language knowledge and skills (written and oral);
  • Ability to prioritize; over achieve against set objectives; ability to work on own initiative and make quality decisions; good selling skills;
  • Excellent interpersonal skills to negotiate, communicate, present, persuade and argument among internal GenMed teams, global functions and external stakeholders.
  • Essential requirements :

  • University degree, further business education with specialization in Sales or Marketing and / or medical studies would be an advantage;
  • More than 3 years commercial / marketing / business operation work experience in pharmaceutical business. Knowledge of cross-
  • country and cross functional collaboration in a matrix organization is a plus;
  • Demonstrated ability to understand financial, forecasting, regulatory, legal and human resource topics, business environment and climate;
  • Able to prospect for / generate new growth opportunities; Numerate and with good analytical skills;
  • Ability to engage others through active communication; demonstrates a high level drive, passion and ambition for optimal results;
  • Challenges the current market status quo;
  • Develop fresh approaches in order to deliver results;
  • Mindset : curious, open to change, seeking for opportunities, Yes, we can do! mentality;
  • Accountability, creativity, initiative, stress management, quick learning, result orientation, continuous improvement.
  • What Sanofi can offer you

  • Hard work and creative atmosphere;
  • The Opportunity to grow and develop yourself in a Regional Role, being accountable for 13 markets;
  • A role where you are instrumental to creating best practices , witness and be part of transformation towards a new organization and business model.
  • Empower Life Everyday

    At Sanofi we work across human health from vaccines to rare diseases, and consumer healthcare. This creates opportunities to work across different areas to build a diverse and exciting career.

    Sanofi has the capabilities and resources to support your aspirations to fulfill your ambitions and be the best you can be.

    Our purpose at Sanofi is to work passionately every day to understand and solve healthcare needs of people across the world.

    Our ambition is by 2025, to be a top 3 innovative, global and diversified human healthcare company. One that embraces transformative technologies and is focused on its area of excellence, which means we’re not there to try to solve everybody’s problems.

    We want to focus on those areas where we know we are making a difference.

    The values we are live by are teamwork, courage, respect and integrity.

    At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers.

    We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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