Sr. Retail Marketing Manager
Hill's Pet Nutrition
Bucharest, Romania
9 zile în urmă

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition.

Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance.

For more information about Colgate’s global business, visit the Company’s web site at . To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit .

To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine please visit .

Location : Bucharest, Bucharest, Romania

No Relocation Assistance Offered

Main purpose

Briefly summarizes the purpose and principle responsibilities of the generic job

Develop insight-based shopper marketing solutions for RE Innovation and Customer Collaboration to build volume, market share, and category growth for Colgate’s business.

Responsible for Marketing activation and touch point expertise for a designated category in the country.

Implementation of the activity grid and new product Go to Market for the category that is developed by Consumer Marketing in the Hub.

Helps RE Manager in developing RE strategies and 5P’s based on Category and Brand Strategies and on robust RE, shopper and customer insight.

Provide input on retailer perspective in commercial process

Also responsible for CBP monthly discipline for a particular category.

Estimated travels

15% - At least one store check per month, at least one meeting with customer per quartile, delivery of presentations on the key category initiatives to the strategic customers.

Main responsibilities

Describes the key responsibilities / accountabilities as well as the degree of authority of the generic job

Category / RE Strategy / Customer engagement

  • Input Category / RE Strategy and RE’s prioritization in terms of the level of investment & applied solutions.
  • Provides input to 5P Category & Brand Strategies by RE and Customer.
  • Work with Consumer Marketing in the Hub to identify category, brand strategies and tactics by retail environment, agreeing annual activity grid and budget by category and shopper activations.
  • Build shopper Insights for RE and / or customer expertise, recommends the solutions to RM Team leader for insights prioritization
  • Local Commercial Activation

  • Activates Category Growth Drivers in the customers plans, RCD process, shopper mkt programs.
  • Develops shopper marketing programs : RE Innovation and Customer Collaboration based on insights.
  • Implements brand activation and category demand creation , the activity grid and new product Go to Market for the subsidiary that is developed by Consumer Marketing Hub.
  • Build expertise on touch points for (PL : Shopper) Marketing activation planning and execution and to adapt the Marketing plans by RE and Customers
  • Develops tools, merchandising materials and in-store programs for effective shelf management and for inducing shoppers to purchase Colgate products in-
  • store for the category.

  • Develops impactful and relevant presentations and tools (5P’s tools, trade stories, NPD activation programs, etc) to execute the plans for CD Team.
  • Is responsible for conducting pre and post analysis of promotions , supports the process of archiving of performance history , and adjusts business plans based on results to drive improved ROI across all types of trade spending.
  • Conducts regular trade visits, communicates findings & recommendations by category & brand for key customers.
  • In cooperation with RE Manager supports the area of In Store Management , including 5P’s communication to the Merchandisers and Field team, excellence in store execution and 5P’s monitoring
  • Provides translations and approves the packaging art-works ensuring legal approvals
  • Leads media copy (TVC, digital, etc) translation and adaptation including legal approvals (for Romania)
  • Financial accountabilities

  • Delivers budgeted Category & Brand Market Share, Net Sales & Operating Profit for the category in the country.
  • Coordinates overall Margin growth / Positive NSPI / SPI plans across categories, brands, key customers for category.
  • Supports the CD team to deliver customer-specific P&L for category.
  • Owns and manages promotional (A&P) budget within guidelines (embed in commercial process
  • Actively supports SKU simplification with cross-functional team including CS&L, Finance, Customer Development leader & Country Managers
  • Budgeting & CBP

  • Inputs to the processes related to Budget Review / MYR Volume plan & Financial Goals according to the agreed responsibilities.
  • Coordinates the budget process regarding the country promotion (A&P) budget & Consumer Gross-to-Net spending for the category.
  • Responsible for monthly discipline for a particular category, based on the CBP commercial process
  • In cooperation with CDM’s develops recommendations to accelerate sales & SOM growth or address gaps for key customers based on brand performance (CBP).
  • Retail Category Development

  • Supports RCD process through development of the category shopper solutions / breakthrough initiatives for selective customers.
  • People management / Others

  • Manages direct reports in alignment with Colgate Code of Conduct & CP values, provides exposure opportunities for direct reports for learning and personal development.
  • Acting in accordance with Competition Law , Rules of the Roads and Commercial Selling Principles
  • Follows the other requests of the supervisor within the area of responsibilities
  • Range of Qualifications

    Describes the formal education, experience, technical skills required to successfully perform the generic job

    Level of Education : College

    Years of Experience (range) : SR RMM 5 6 years

    Functional Experience and Technical Skills :

  • Experience in Consumer marketing to build the expertise on marketing implementation and to understand touch points priorities
  • Commercial (retailer and brand) awareness to work together w / RE managers and CDT to recommend the shopper programs relevant to grow the business
  • Knowledge on the how to get insights and how to transform into action
  • Able to build good relationship w / CDT and Marketing to implement the Mkt strategies from the Hub, to adapt the activity grid and achieve the business objectives
  • Proven ability to provide inputs (good communication skills) in the monthly commercial process and the marketing activity grid
  • Financial knowledge (P&L) to recommend initiatives that brings financial results and understanding the impact on the business and ROI
  • Required Functional Competencies

    List the top 3 Functional competencies required to successfully perform the generic job


    Shopper & Category Centric

  • Developing and implementing insight-based, shopper strategies and solutions that enhance the shopping experience and grow the category sales and profitability
  • Understands shopping missions, trips and behaviors by RE and leverages this to build shopper programs
  • Designs actionable shopper programs by RE and customers to drive sales, share and margin
  • Manages day-to-day business in the context of a medium-term strategic plan
  • Commercial

  • Fully understands the Company’s Brand and RE strategies and 5P tactics
  • Develops shopper programs / solutions that considers the shopper and customer perspectives and aligns with the Company’s strategy
  • Collaborates with the Commercial Team to bring new, creative thinking to the plan
  • Understand Marketing strategies to adapt, translate and develop local activity grid aligned by RE and Customers
  • Customer Oriented

  • Understands customers strategy, priorities and needs and takes them into consideration when building shopper plans
  • Evaluates customer and service provider readiness for deeper engagement and prioritizes the services, initiatives to provide mutual business growth
  • Required Personal Leadership Competencies

    List the top 3 Personal Leadership competencies required to successfully perform the generic job


    Teamwork and Collaboration

  • Fostering an environment that values teamwork and sharing of ideas, work, etc
  • Analysis / Decision Making

  • Gathering relevant information efficiently; applying logic in solving problems and making decisions; using data to support recommendations;
  • weighing risks and predicting benefits and costs.

    Consumer / Customer Focused

  • Putting the consumer and customer at the heart of everything; taking action to meet consumer / customer / profession needs and increase satisfaction;
  • considering both internal and external stakeholder needs

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