Driving online paid advertising strategy including researching markets, competitors, target audiences, keywords and other metrics;
Plan, set up and manage hands-on many online campaigns, across multiple online channels in Google (GSN, GDN, GSP etc) and multiple markets (countries, cities);
Implement A / B and multivariate testing to continuously improve ROI and performance;
Monitor, analyze and optimize campaign performance data to improve conversion rates, decrease CPA, increase ROI, and reach the company's business objectives.
2+ years of hands on experience managing multiple client / product portfolios in the PPC Space;
Deep knowledge of the SEM industry and the PPC advertising model;
Experience with Google Adwords, Facebook Ads, dynamic remarketing campaigns, keyword research tools and web analytics tools, as well as how to use these tools in SEM / PPC campaigns;
Proven capabilities around audience segmentation and targeted messaging;
Comfortable using Excel including : VLOOKUP, Pivot tables, and chart building;
An analytical and detail-oriented problem solver;
A willingness to learn, develop and adapt through an agile business model;
Excellent verbal and written communication skills (advanced English);
Optional : Good knowledge of search engine optimization (SEO), social advertising, and web usability.
At eMAG, we are constantly moving forward and we love what we do. If you are passionate about your job, whether it’s offering consultancy to a customer or writing a code line, and you aim high, then you belong with us, the No.
1 IT company to work for in Romania (according to a Biz Magazine study in 2017). We provide you with the best development programs to improve both your soft and job specific skills, but it is you who decides what you want to learn and where you want to go.
The possibilities are endless. We know benefits are important, that’s why we provide you with a full range of them :
A monthly budget you can spend on flexible benefits - meal tickets, travel vouchers, trainings for your development;
Access to the Bookster library;
Fruits, juice, water and coffee at the office;
Other discounts (gym, pizza, car wash and others).